![[Greatest Hits] The Power of a Brand Autopsy with Tyler Merrick, Founder at Project 7](https://s3.castbox.fm/bf/ce/25/ac211d127e7b7e1ba9daf3bb6d63a028c0_scaled_v1_400.jpg "[Greatest Hits] The Power of a Brand Autopsy with Tyler Merrick, Founder at Project 7")
[Greatest Hits] The Power of a Brand Autopsy with Tyler Merrick, Founder at Project 7
Update: 2022-07-07
Description
One exciting conversation we had on The Physical Product Movement podcast was with Tyler Merrick, the Founder of Project 7, a premium confectionery brand with a social mission to fund critical areas of need through their keto-friendly plant-based candies and delicious gummies.
Tyler unfolded his experience launching Project 7 and how he managed to perform a brand autopsy to revive it. He also shared lessons he learned the hard way from relying too much on brick-and-mortar sales and how COVID reinforced that experience.
Episode Notes:
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